CFO and CMO Strategy Guide: A Collaboration to Drive Growth

There is often disconnect between the CFO and the CMO. Marketing is viewed as a cost center and budgets remain challenged because it’s the hardest to justify. Finance expects immediate ROI from short-term marketing initiatives without understanding the value of long-term brand initiatives.

Successful brands find that when CFOs and CMOs work together, the combined input has proven to drive significantly better results versus working in silos.