Gartner® Names
Us a Leader Two
Years in a Row

Highest in Ability to Execute. Furthest in Completeness of Vision.

2025 Magic Quadrant™ for Marketing Mix Modeling Solutions.

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2025 Magic Quadrant™ for Marketing Mix Modeling Solutions

Redefine Success

Transforming your business data into insights that drive action—that’s Commercial Intelligence. Our advanced technology, configured by top data scientists and marketing experts, helps you make every dollar count. With powerful forecasting capabilities and tools to accelerate your success, our platform goes beyond the old Marketing Mix Modeling (MMM) of yesteryear, enabling game-changing decisions that increase your enterprise value.

Level Up Your Analytics for Growth
Boost
marketing ROI
with commercial analytics, adapted to your business.
495%
ROI: Forrester found Analytic Partners delivers bottom-line returns of ROI of +495%
Find new revenue
growth opportunities
by breaking down siloes and aligning teams. Adoption: For the same spend, adaptive decisioning for leaders can yield +$75 million
+$75M
Adoption: For the same spend, adaptive decisioning for leaders can yield

Commercial Decisioning Starts Here

Our approach to Commercial Analytics gives you a fast, end-to-end decision-making engine. It fuses information from marketing, sales, operations, finance, and more to provide a comprehensive picture of your enterprise. With GPS Enterprise® (GPS-E) and our team of trusted experts, you can chart a clear course to achieve commercial intelligence that empowers better business results.

Explore the Platform
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*This is a visual representation of the platform for illustrative purposes only. It does not reflect actual functionality.
Commercial Analytics GPS Enterprise UI dashboard navbar
Commercial Analytics GPS Enterprise UI dashboard create scenario or plan sidebar form
Commercial Analytics GPS Enterprise UI dashboard card 10% flat budget optimization alt
Commercial Analytics GPS Enterprise UI dashboard stats card 2% offset headwinds forecast
Commercial Analytics GPS Enterprise UI dashboard card 7% portfolio optimization
Commercial Analytics GPS Enterprise UI dashboard stats card 18% optimize campaign timing
Commercial Analytics GPS Enterprise UI dashboard card -10% budget cut scenario
Commercial Analytics GPS Enterprise UI dashboard stats card 24% growth target

Commercial
Intelligence in Action.

With GPS-E, a National Grocer saw:

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25

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in media returns 

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$100M

in incremental annual sales  

Unite Your Teams

When you unify teams across your enterprise, the opportunities are boundless. Create cross-functional alignment among your leaders to coordinate data-driven decisions that boost ROI—all from a single source of truth.

Finance

Measure the financial impact of marketing activations with data-backed insights. Preserve margins while accelerating growth through multi-KPI forecasts, aligning budgets with CAC, LTV, margins, and payback periods for optimized ROI

Marketing

Look beyond mix modeling to enhance performance. With effective forecasting tools and actionable recommendations, marketers can optimize strategies and spending, while proving tangible ROI to stakeholders.

Analytics

With models tailored to your unique strategy and unparalleled analytics transparency, teams can confidently dive into the factors that drive our trusted insights, before sharing results with others.

2025 Magic Quadrant™ for Marketing Mix Modeling Solutions

Gartner® Recognizes Analytic Partners as a Leader

Analytic Partners has been named a Leader for the second consecutive year in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions – receiving the highest placement in Ability to Execute and furthest in Completeness of Vision among all evaluated providers.

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Our Hands-on Approach to Smarter Decisioning

We’re proud to have some of the world’s foremost experts who go beyond measurement. Our dedicated change agents embed themselves deeply in your business to drive meaningful outcomes with models that fit your unique strategies. With close collaboration, our team helps you make more profitable decisions faster.

Meet Your Partners

In an industry where change is the only constant, Analytic Partners has been a steady force for 25 years. We’ve established ourselves as leaders, helping recognized brands navigate disruption, forecast performance, and uncover opportunities that drive lasting growth. While others rise and fall, we empower businesses to adapt with confidence and thrive under any conditions.

 

Our solutions aren’t just built for today. They’re designed to empower businesses with unstoppable confidence—no matter what comes next.

Discover Our History

See What’s Possible with Commercial Intelligence 

All Success stories

We’ve established a long runway of high confidence in our ROI from marketing.

Cox Communications, Head of Business Intelligence
Cox, Assistant Vice President, Business Intelligence
Read the Story

With Analytic Partners, we have progressed from 
‘I think…’ to ‘we know…’

Kroger, Vice President of Marketing
Kroger, Vice President, Marketing
Read the Story

We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.

Christof Zanecchia
VF Corp, Senior Director, Global Marketing Science
Read the Story

It helps us react far quicker than previously possible. Our stakeholders have never been more excited about the growth we’re driving!

Tanuj Gupta
Nespresso’s Marketing Analytics, Data & Insights 
Read the Story

Say goodbye to outdated measurement.

Say hello to Commercial Intelligence. 

With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.

Contact Us