A Deeper Understanding of Promotion Effectiveness for Maximum ROI

Promotions can be expensive, and their performance must be understood and executed well to accomplish brand and business goals profitably. That’s why Analytic Partners applies sophisticated quantitative techniques like regression analysis to the data for all your promotion elements – price discounts, coupons, special packs, displays, packaging, special events, and more to understand their effect on sales performance and promotion ROI.

Incremental Response to Promotional Offers Chart

Our promotion analysis goes beyond immediate sales impact to understand longer-term implications, including future cannibalization, portfolio cannibalization and promotion profitability. We perform in-depth analysis of the promotion mix, including factors like the impact of creative, variance of price levels, the combination of different promotions and the performance of event-based promotions.

Analytic Partners’ promotion effectiveness analysis will also assess the synergy benefits across your promotion activities and media elements to provide you with insights on promotion timing. These promotion analytics include insights such as optimal number of promotions per year, ROI by promotion type, sales trade-offs between types of promotions, and the contribution of promotions to total brand volume.

In-Store Events Impact on $ Share and Retailer Category $ Sales Chart

Armed with the important facts and insights about promotion performance, you will be able to improve promotion effectiveness, make better decisions about promotion resource allocation, enhance promotion planning, and improve promotion ROI.

To find out more about Promotional Effectiveness, Contact us.