Promotional Effectiveness
Promotion Effectiveness For Improved ROI
Devoting dollars to consumer or trade promotions can be an effective way to boost business activity. But in planning your promotions, it’s important to understand the insights that make the difference between profitable promotions and those that fall flat of expectations. Analytic Partners will assess your promotion activities and help you adjust your promotion strategies to ensure that you deliver sales and profits.
We’ll closely examine your promotion activities, such as coupons, special packs, discounted prices, sampling, buy-one-get-one, special displays, feature ads, on-pack stickers, special packaging, and event or sponsor-driven promotions to determine the impact of these activities on sales and profits. With these facts clearly understood, you’ll have the insights to improve your promotion plans for increases in revenues and profit, market impact and enhanced marketing ROI.
We Answer Your Questions
- What promotion strategies and tactics drive the most ROI for my business?
- Should I reallocate promotions between types for greater sales and profit impact?
- How do my promotional events compare across products? Across markets?
- What promotion halo and/or cannibalization effects exist within my portfolio?
- How should my promotion strategy vary for new products vs. existing business?
- Do my promotions cannibalize future sales?
- How should I time my promotion events to maximize response?
We can answer many more promotional effectiveness questions. Contact us.