Optimization
Optimization Analysis Makes The Most of Your Marketing and Sales Resources
Your business attempts to maximize sales and profit while operating within certain constraints, such as finite budgets, defined marketing plans, and limited production capabilities. Your challenge lies in determining how to measure performance and realign resources to achieve the greatest success and marketing ROI within very real constraints.
With our Optimization Analysis, we can help improve efficiency and profitability by pinpointing the level of marketing activity required to maximize your sales and profit and minimize your costs. Our work first involves developing Marketing Mix Models to determine the performance and ROI of your marketing variables. Then, we incorporate cost components and resource constraints to find the optimal allocation of resources to reach the required sales and profit goals.
Our Optimization Analyses help you plan budgets, manage channels, create pricing strategies and produce optimal revenue for a single brand or across a portfolio of brands or across businesses and countries. We’re able to quantify the most profitable level of your marketing and sales activities so you can be confident that every dollar spent is working its hardest for your business.
We Answer Your Questions
- What is the highest level of revenue/profits we can achieve with the current marketing budget by re-allocating spending between resources and keeping costs the same?
- If we have to cut marketing expenditures by 5%, which component should we eliminate to have the least impact on total revenue?
- If we increased our marketing budget, what is the most profitable place to make additional investments?
- Can we improve total revenue/profits by reallocating marketing or sales resources from one brand to another within a brand portfolio?
- Can we improve global profit performance by moving marketing resources from one geographic region to another?
We can answer many more questions about optimization analysis. Contact us.