Marketing Dashboard

Insights at your fingertips

With our marketing simulation dashboard, SIM-PaL™ (Simulate, Plan and Leverage), you’ll have the power to run complex marketing simulations with an easy-to-use, highly-secure Web-based marketing simulation tool that’s customized for your business.

Our SIM-PaL™ marketing simulation dashboard leverages our comprehensive Marketing Mix Modeling output to allow you to create and store marketing simulations and run multiple what-if scenarios to understand the impact of alternative marketing plans. SIM-PaL™ will produce annual projections based on revised spending, pricing, or advertising and promotion activity levels and more – and you’ll gain an understanding of the impact of those changes on your projected revenue performance.

Plus, with our SIM-PaL™ marketing simulation dashboard, there are no infrastructure and support costs. Because the marketing simulation dashboard is housed on our servers and accessed through the internet, you won’t be bothered with software installations, upgrades or maintenance. Marketing simulation and planning have never been so easy.

Read a detailed discussion about marketing dashboards.

What you can do with SIM-PaL™

  • Run marketing simulations based on actual Marketing Mix Modeling results without a steep learning curve.
  • Manipulate advertising and promotion spending, pricing, competitive activity levels, and other factors to understand the impact on revenue performance.
  • Create alternative marketing plans to achieve revenue goals.
  • Store alternative marketing plans for review at a later date.
  • Produce detailed color reports, charts, and graphs.
  • Access the marketing simulation dashboard whenever you need from wherever you are, 24/7. All you need is an Internet connection.
  • Work safe and secure with password-protected, encrypted sessions.
  • Scale to support your needs – for 1 user or 1000 users, 1 brand or 1000 brands.
  • Deploy and support easily – no software to install or updates to manage.

For a Web-based demonstration of SIM-PaL™ and the power you’ll have to create unique marketing insights, contact us.