A Deeper Understanding of Customer Loyalty Analysis ROI

Businesses make significant investments in loyalty programs in an attempt to transform “ordinary” customers into “loyal” customers. Often, the ROI of such programs is unknown or incomplete because loyalty involves the complex interplay between three elements: 1) the customer; 2) the brand; and 3) the selling environment. Determining what drives loyalty and assessing the ROI of Loyalty Programs is complex and demands experience and analytic expertise. Our customer loyalty analysis can answer key loyalty questions through rigorous, iterative, multi-dimensional techniques such as regression analysis, clustering, and data mining applied across all three loyalty elements ? customers, stores, and brands.

We integrate different and varied data sources to conduct our Customer Loyalty Analyses and to illuminate the drivers of sales success. We identify important measures like promotion response, source of volume, customer trial and repeat behavior, customer value, and penetration by store type, among other relevant measures to impart a deep understanding of sales drivers. Loyalty Program ROI, Lifetime Customer Value, and key sales drivers by store or loyalty customer segment are just some of the analyses we deliver.

Our research will help you improve your ability to develop targeted loyalty promotions, design well-timed retention programs, feature specific brands and manage assortment and merchandising decisions by store and customer loyalty segment type. It will allow you to focus your customer loyalty program, create competitive advantage, and improve your customer loyalty program ROI.

To find out more about Loyalty Analysis, contact us.