About Us

Analytic Partners Focuses On Results-Oriented Analytic Insights to Improve Marketing ROI

Founded to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented insights for you to gain more impact from your marketing and sales programs and to improve your customer experiences.

As one of the largest independently-held marketing research firms, we deliver innovative, customized analytic modeling and consulting services to clients across the globe.

Increasing Effectiveness of Marketing Programs

Because we add value every step of the way, our clients partner with us in long-term relationships to continually build deep knowledge about their brands, customers and competitors. This knowledge can be converted to sound action plans that improve business performance. Companies that work with Analytic Partners will have a deeper understanding of their business through insights from marketing mix modeling, customer segmentation, customer loyalty analysis, predictive modeling and optimization analysis.

Analytic Partners proudly supplies global Marketing Mix Modeling support for Procter & Gamble.

“We’re getting real traction from our marketing ROI and media mix modeling,” CEO A.G. Lafley said in a conference call with analysts today. “That means we’re better able to reallocate” what the company spends on marketing. Lafley declined to elaborate on exactly how P&G is changing its spend. He did say that this had helped improve the margins and increased earnings 33% during the quarter to $2.7 billion.

— Brandweek
Oct 31, 2006

The industries that we serve include:

  • Consumer packaged goods
  • Pharmaceuticals
  • Financial services
  • Automotive
  • Telecommunications
  • Retail
  • Travel and Transport
  • Restaurants
  • Insurance

WBENC Seal

Analytic Partners is a certified Women's Business Enterprise. See wbenc.org for more information.